The Game Is Not Over
Iconic Australian musical group Cub Sport and Kiwi dance sensation Elvis Lopeti were engaged as ambassadors for the brand to curate meaningful content that spoke to what ‘The Game Is Not Over’ means to them in terms of inclusion, acceptance and safety.
Influencer Marketing
Iconic Australian musical group Cub Sport and Kiwi dance sensation Elvis Lopeti were engaged as ambassadors for the brand to curate meaningful content that spoke to what ‘The Game Is Not Over’ means to them in terms of inclusion, acceptance and safety.
Pop-Up Activation
To increase engagement, Tide successfully leveraged two significant cultural events. Elvis was in the United States rehearsing for the Super Bowl and incorporated behind-the-scenes clips in content and Cub Sport were fresh off the Grammy’s red carpet.
How we delivered:
- In four weeks, 24 social media hits were secured including 6 x Instagram Reels, 5 x Instagram Posts and 11 x Instagram Stories.
- The influencer average engagement rate for the combined talent content was above 9% - an incredible feat.
- We were proud to make an impression, reaching a cumulative audience of over 650,000.
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Integration Key
Tide also executed a fully-integrated PR campaign and achieved a media reach in excess of 3.3 million producing coverage in top tier media outlets such as GQ.
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