Fair Ground
Our core role was to successfully launch and build awareness around 7-Eleven’s association with fair trade coffee.
When
2022
Who
7-Eleven
What
PR Strategy, Influencer Marketing, RSVP Management, Media Relations
How
Media Relations, Influencer Marketing, PR Strategy
Drawing the Crowd!
Our core role was to successfully launch and build awareness around 7-Eleven’s association with fair trade coffee.
How We Delivered
We brought the crowd!
This meant 2-hour lines at the activation due to a strategic media and influencer pre-promotion strategy.
- 4.6M reach across 23 media outlets in only 48 hours!
- Total reach of 1.78M across social media.
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