![](https://cdn.prod.website-files.com/650297358d94b5a791554b98/652c99d3495cbb70e8c373c7_7-eleven-fair-ground_Banner-Image.jpg)
Fair Ground
Our core role was to successfully launch and build awareness around 7-Eleven’s association with fair trade coffee.
When
2022
Who
7-Eleven
What
PR Strategy, Influencer Marketing, RSVP Management, Media Relations
How
Media Relations, Influencer Marketing, PR Strategy
![](https://cdn.prod.website-files.com/650297358d94b5a791554b98/652c99da70d9eb2e013d5cb9_7-eleven-fair-ground_Section-1-image-1.jpg)
![](https://cdn.prod.website-files.com/650297358d94b5a791554b98/652c99dd4871b17ce33adbf7_7-eleven-fair-ground_Section-1-image-2.jpg)
Drawing the Crowd!
Our core role was to successfully launch and build awareness around 7-Eleven’s association with fair trade coffee.
![](https://cdn.prod.website-files.com/650297358d94b5a791554b98/652c99e611808f10709aa28a_7-eleven-fair-ground_Section-2-image-1.jpg)
How We Delivered
We brought the crowd!
This meant 2-hour lines at the activation due to a strategic media and influencer pre-promotion strategy.
- 4.6M reach across 23 media outlets in only 48 hours!
- Total reach of 1.78M across social media.